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A Quick History of Watkins


J. R. Watkins Home Office

 


       "J. R. Watkins Medical Company", (the original name)
       is still inscribed on the face of Watkins headquarters  
       building, a constant reminder of Watkins roots in the 
       health and nutrition fields. Medicinal products were
       the company's specialty -- liniments, salves and other
       home remedies.

 

 

Red Liniment In 1868 the J. R. Watkins Medical Company was founded in Plainview, Minnesota by Joseph R. Watkins.
Watkins moved 25 miles south in 1885, to Winona, Minnesota. Watkins corporate headquarters has been 
located in a beautiful office building near the banks of the Mississippi River since 1911.  Joseph "J. R." 
Watkins began the tradition of selling all natural products, traveling around the countryside, delivering his 
liniment door to door from the rear of his horse drawn wagon. J. R. Watkins hand mixed his Red Liniment 
in a vat, mixing such ingredients as camphor (from the Asian evergreen tree), extract of capsicum 
(from red peppers), oil of spruce and other botanicals in an invigorating alcohol based rub.

He was so confident in his product that he offered his customers the first ever money back guarantee. 
J. R. Watkins believed in giving his customers honest value for their hard-earned money. A hard earned 
dollar for a bottle of his liniment was an investment that needed a guarantee of quality. To that J. R. had 
a special "Trial Mark" molded into the bottle. He would leave the bottle with the customer upon payment 
and if the product had not been used past the mark by his next visit, the customer could get a full refund 
of their purchase price.

At the time of his death in 1911, J. R. Watkins had more than 2,500 people selling his liniment door-to-door. 
This is the first recorded network marketing endeavor. Over 134 years later, Watkins still offers Red Liniment  
as well as other products to make you feel better, live longer and preserve the well-being of our planet.

Today, instead of the Watkins Man making horse and buggy delivers, Watkins products are handled by more 
than 80,000 Independent Associates throughout the United States and Canada, with orders processed using 
state-of-the-art technology and promptly shipped for delivery direct to your home or business.


Watkins - yesterday, today and tomorrow!


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